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When creating a website for your business, it doesn’t have to use fancy web programming or cost you thousands of dollars to pay someone else to do it. But there are certain guidelines that should be followed in order to keep visitors interested and present a professional image so that users will purchase your products or services and return at a future date. Here are 10 easy ways to ensure that your web design is attractive and enticing to your website visitors.
No pop-ups, Everyone knows how annoying it is to click onto a website and immediately be assaulted by a miniature screen smack in the middle of the website you are trying to view. These aren’t always advertisements, often they are initiated by the website itself. Keep your web design user friendly by avoiding these virtual pests.
Use a splash page (the initial page a website visitor sees before entering the main part of your website). Keep the web design on the capture page interesting but attractive and create it in a way that guides your visitor to do something, such as click to enter or log-in with their email address.
Do not talk in the first person, Text that reads "I want you to try this product right now!” just reeks of a sleazy sales pitch. Referring to your self in the first person in your contact information or bio presents a very amateur image. Keep your web design clean by explaining your self and your website in the third person instead.
Don't use animations or autoload sound, There is nothing more aggravating than clicking on a website in the middle of a quiet night and having a person or song come blasting out of the speakers. This is a sign of very poor web design and will discourage your visitors from returning to your website.
Use mild, contrasting text colors and a font size which is adequate to be read easily. Dark backgrounds with brightly colored text are one of the fastest ways to send people running from your website. It is distracting, and very hard on the eyes. Similarly, a tiny text font will give even the most patient website visitor a headache. Make your web design attractive by choosing colors that soothe, not irritate.
Don't use an image background. Not only is it a highly distracting form of web design, but image backgrounds cry out that you are an amateur trying to make your website look “cute”. Scrolling through text on this kind of website is torturous on the eyes and will quickly send your visitors running.
Make navigation easy. There are all sorts of methods of web design which allow you to create tabs on the top or either side of your website. Organize your content so that the tabs or links are together and make sense. Also make sure the link graphic is designed to be read easily and help the user understand what area of the website he will be clicking through to.
Offer value. Even if your website is designed to sell something, create blurbs of information or offer an archive of articles on related topics so that you are not just asking for business but also offering helpful content to your visitors.
One-click to home: your web design should incorporate a link back to the homepage from any location on your website. A great way to do this is to feature your logo at the top and embed the homepage link into it.
Use limited screens for articles. Content should be no longer than a few screens. For longer articles, use a click through button to the next page.