When you are programming or hiring someone to program your website you will need to make some considerations as to the general look and aspect of your website.
• Do not divert far from the original idea or concept
If you are creating a Halloween website then using decoration that resembles Christmas or Easter will fall out of the picture giving the website a bad look. The same will apply if you instead of using decorations that are directly related to Halloween end up using a seaside wallpaper.
Obviously, using skeletons, witches, cauldrons, black cats and all other imagery of the Halloween celebration is something that has been done to exhaustion and you might not feel inclined to continue the tradition. Innovation comes to play when you decide to alter or modify these classic icons and add them some innovative features such as glitter or interactive characteristics.
If you are hiring someone else to create your website or if you have the budget that can allow you to, it might be a good idea to have a graphic designer custom make at least three or four characteristic icons that are directly linked to your website. If you are creating a website that is focused on extreme sports, even an ambulance can be a good idea.
• Use surrounding elements
Christmas is a celebration that is devoted entirely to the birth of Jesus. It has become also a celebration where most stores make huge profits in sales of goods and services that are then used as gifts, making this one of the top websites on the internet.
But it also requires some work. As said before, the elements that are characteristic of Christmas are often over used; if your budget is not strong enough to allow you to have a graphic designer custom make or alter one of these elements, simply turn to surrounding elements. Surrounding elements are those who are not directly linked to the theme like the Christmas Tree or Santa Claus but that are also viewed as cute, loving and that might even transport you to the celebration. An example of a surrounding element is Peace and the Turtle Dove.
• Music?
One of the things that haunt designers and webmasters the most is whether to put music in their websites. Regulating the music volume and the piece in itself might be something that is particularly problematic. What you find as a good piece of music might be a piece of crap for someone else.
Therefore, music should be used in a very moderate manner when building your website and the controls to turn it on and off should always be available. Consider that most of your potential customers will be viewing your website while they are at work, which means that they are trying to pass as unnoticed as possible. If you have a loud piece of music this will not happen and you will be loosing money as well as a potential returning customer.