There are many sections and pages that you can place on your website that will enhance the overall aspect of your website. However, there is no need to put a FAQ page on a website that is devoted to providing information and not selling anything. At the same time, having a website that is intended for selling goods and services and not have a S&H page will be pretty discouraging for potential customers.
You need to make clear the information that you have on your website and, at the same time, provide as much of it as you can possibly do so that your potential customers and surfer can have an accurate idea of how do you conduct your business.
If you are making a purely informational page, then make a sketch on how many pages do you want to have published and what will be the main focus. For example, if you are making a page based on the traditions of your country, then you can divide it into four big sections: Traditions of the north, south, east and west.
On the other side, if you are providing accessories for the celebration of such traditions such as the specific traditions that a sector of your country has at a given season, then you will need to mention the traditions of the country in general, of the area in particular and of the celebrations that you sell accessories for in specific.
Remember to add as many photographs as you can possibly find that will allow the viewer to understand better the traditions to which you are referring. Ideally, it will be that you take your own pictures and then upload them in the internet; this way you will be able to focus on those things that are particularly important to you and disregard those things that are not important.
But if you are not able to find the right type of photographs, you can easily add drawings and any other graphic items that will enhance the opportunity that your customers and surfers have to understand what it is that you are saying. If your website is a store, then you will need also to provide high-definition photographs of the products and services that you are selling.
If you are selling, let’s say, courage in a bottle, you will need to make a close up shot of what does courage looks in a bottle and the type of bottle that you will be using to pack courage up. Make sure that you can provide the same bottle every single time or add a corrective note clearing that the bottle might change according to disposition.
As you can see, having the adequate pages can and will vary according to the type of website that you are building. And in terms of photographs, they will also vary according to what information you can and cannot place on your website; nonetheless, make sure that all photographs are high-definition.